User Adoption and Transformation – WIIFM?

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2017 CRM Selection Guide - eBook CoverHave you heard of user adoption? How about organizational change management? How about total quality management? Chances are if you’ve ever had to get a group of people to make a change or adopt a new system you have experienced many of the challenges associated with these buzz words.

I believe marketing and society in general come up with these buzzwords and we immediately think we know what they entail — or we pretend we do. We immediately have preconceived notions about who should do what, and how it should be done.

There are many user adoption techniques and even more organizational change management systems, but what I want to focus on in this article is the concept of transformational systems.

People throw around the word transformation like you put in a new system and your company’s going to be magically transformed. The reason most people don’t use transformation is because, unlike organizational change management, transformation is a long systematic process, not a quick fix.

But transformation is what society and your business is really craving. Something substantial enough to hold on to for the long run. Something to really make a difference in your business, or in this world.

The only way to achieve true transformation is to start with “WIIFM”. By nature we are selfish creatures designed for self-preservation. If we know this about ourselves we can use it to inspire the changes necessary for long-term sustainable change.

Join me May 8 and 9, 2017 in St. Louis, Missouri for a 90-minute facilitated session walking through the process of defining “What’s In It for Me” (WIIFM).

CRMUG Focus 2017


Tabetha SheaverWritten by Tabetha Sheaver, PMP – CRM Practice Director, Cloud Nine Solutions, a PA Group company.

Tabetha Sheaver serves on the CRMUG St. Louis leadership team and has a passion for building a community where people support each other as they change, learn, and grow. She will be speaking at FOCUS on May 9, 2017. If you are interested in registering for FOCUS, click here.

Connect with Tabetha Sheaver on Linkedin