5 Motivators to Consider to Improve User Adoption

To move someone to move you have to understand their motivators.

I lead my team by telling them to do what they love. If they aren’t loving their jobs then we work to define what they love and find ways to fit the needs of the individual and the company. I used to believe you couldn’t make money doing what you loved. Well, that is a total and utter lie! I like to talk to people but I thought, “Who would pay me to talk?” and then someone pointed out Oprah gets paid to talk, speakers get paid to talk, counselors get paid to talk. Wow! My world opened up!

So Thursday and Friday, I am going to CRMUG Summit to talk! I get to talk about one of my favorite subjects- User Adoption & Motivation.

In my presentation WIIFM What’s in it for me? I will share the change curve and as BONUS material we will cover a little exercise to start us down the path of using neuro-linguistic programming. For those of you that attended the session… here are the 5 motivators.

There are 5 motivators:

Hand Outline

The 5 Motivators can best be remembered by applying each word to the correct finger.

Status: Motivated by accomplishment and perception. Stack ranks and compares. Represented by thumbs up or thumbs down.

Certainty: Either I am #1 or pointing the finger to blame someone else. Certainty moves a person towards comfort and safety.

Autonomy: Power & Control

Relationships: People motivated by relationships. They typically ask questions such as, how are others going to benefit?

Justice & Fairness: These people want to make sure things are just and fair and we are keeping our agreements. “Pinky promise!”

Everyone has a primary and a secondary motivator…. next time you make a decision tap in and see if you can pinpoint which need you were feeling or where your motivation was coming from.

When you can start to recognize this in your own life, then you can start to harness this to understand where others are coming from and in turn craft communications and change programs to move them towards their primary motivator.

As we work with companies implementing technology solutions, such as CRM and AX, we recognize the system has no value until the users are using it, therefore inspiring and motivating end users to adopt the necessary changes becomes a very important part of our job! We like to approach all system improvements from the end user standpoint. “How will this system help me simplify my job or my customers experience?” In order to do that we must understand what motivates the user and the customer.

Tabetha Sheaver, CRM User Adoption Consultant

Written by Tabetha Sheaver, PMP – CEO, Cloud Nine Solutions, a PA Group company.

Tabetha Sheaver serves on the CRMUG St. Louis leadership team and has a passion for building a community where people support each other as they change, learn, and grow.

Connect with Tabetha Sheaver on Linkedin